Hi. I'm Nathan Burke, startup marketing guy, and Director of Marketing at cloud security startup CloudLock.
I am currently the Director of Marketing at CloudLock, generating leads and content for our cloud-based security product. In addition, I am an experienced blogger in the fields of all things new and shiny, and can be found blogging at http://marketingstartups.com and in my monthly column at VentureFizz.com
I love trying out the latest and greatest web apps and services, and coming up with creative new ways to feed the funnel, move leads through the nurturing process, and turning them into customers.
A few of the things I do:
- Content Creation - I create a lot of content, from blog posts to whitepapers, product pages, and sales tools
- Technical Marketing - I'm a salesforce and Marketo power user, creating rules, flows, and processes for lead scoring, nurturing, trigger based campaigns, territory assignments, and more
- Online Marketing - Creating an SEO/SEM strategy, planning and developing content, promoting via social channels, and measuring and optimizing performance
- Demand Generation - Working with external publishers and vendors to create highly targeted lead generation programs